Entries by John McDermott

Actionable Marketing Tips for Commercial Real Estate Firms

Marketing campaigns are an important strategy that commercial real estate companies can leverage to drive firm awareness, attract investors, and advertise new investment opportunities. But the effectiveness of your marketing plan is dependent on having a deliberate plan with specific desired outcomes. Whether the goal is enhancing relationships with current investors or generating new business, […]

Increasing Sophistication and Complexity in Commercial Real Estate

The success of private equity real estate over the last decade has been impressive. So much so that real estate-related investment opportunities are becoming more of a focus for traditional stock and bond investors and traders as they seek avenues for diversification. Despite the real estate market inevitably entering a downturn, a recent survey conducted […]

eBook – A Guide to Commercial Real Estate Email Marketing

Email is a powerful marketing tool and a crucial aspect of building, maintaining, and enhancing relationships with investors. Networking, face-to-face interactions, and relationship building are still important, but new technologies and forms of communication continue to drive efficiencies and effectiveness in the industry.