Entries by Jenny Carll

How CRE Sponsors Can Personalize Marketing Communications, at Scale

Since its invention in the 1970s, email has revolutionized the way we communicate. There are now more than 3.9 billion email users worldwide. Though the commercial real estate industry is still very traditional in many aspects, email has become one of the most popular forms of staying connected and engaging with important contacts. The use […]

CRE Trends in Investor Transparency

The commercial real estate industry is currently experiencing greater demand from investors for increased transparency on investment and asset performance. In fact, 63% of investors cite ‘degree of transparency’ as being an important consideration for their investment. Firms willing to provide those additional